Remembering 9/11 by Celebrating the Tenacity of a Tree That Survived
Sep11

Remembering 9/11 by Celebrating the Tenacity of a Tree That Survived

The New York Times – The National September 11 Memorial and Museum in New York is commemorating the 13th anniversary of the 2001 terrorist attacks with a new video narrated by Whoopi Goldberg, and a Twitter-enabled fund-raising campaign. Both were created pro bono by the New York office of BBDO Worldwide, part of the Omnicom Group, and will be introduced on Tuesday. The agency has been involved in many 9/11-related advertising campaigns since shortly after the attacks. At the request of Mayor Rudolph W. Giuliani, it created a global campaign, called the “New York Miracle,” for the 2001 Christmas season, and featured prominent New Yorkers like Ben Stiller, Woody Allen, Billy Crystal and Henry Kissinger. For last Sept. 11, it made two videos with abstract re-creations of the twin towers and narration by Robert De Niro; one concludes with him saying, “Take a day to remember the day that changed us forever,” and gives the memorial’s web address, 911memorial.org. When the museum opened in May, BBDO created two spots, one featuring a mangled watch worn by Todd Beamer, a passenger who revolted against the hijackers on United Flight 93, which crashed in Pennsylvania, and another with views from space of the burning World Trade Center site and comments by Frank L. Culbertson Jr., an astronaut aboard the International Space Station. In their own way, each of this month’s BBDO initiatives is meant to reach children who were not born 13 years ago or others who are too young to have powerful memories of that day. The new film — which is two minutes long and was made under the direction of the BBDO New York creative directors Rick Williams and Marcel Yunes, with animation by Elastic — illustrates the story of the “survivor tree.” A callery pear tree planted on Church Street at the World Trade Center was badly burned on Sept. 11, 2001. It was dug out of the rubble six weeks later as a stump with one green leaf. The New York City Parks Department took the tree to Van Cortlandt Park in the Bronx, where it was nursed back to health. It was taken back to the 9/11 Memorial in 2010 and is the only tree there today that is not an oak. Narrated by Ms. Goldberg, also a New Yorker, who speaks as the tree, the story says: “I was a strong pear tree at the World Trade Center. I was strong every spring. I was strong every winter.” After describing being rescued and cared for, the tree proclaims: “You can see in my trunk where I go light from dark, where my limbs were...

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National Hook-Up of Black Women, Inc. Holds Special Nationwide Membership Drive
Sep02

National Hook-Up of Black Women, Inc. Holds Special Nationwide Membership Drive

Nationwide — The National Hook-Up of Black Women, Inc., (NHBW) a non-profit organization that works to improve the quality of life, facilitate family preservation, achieve self-empowerment, and promote economic development, is proud to announce its’ 2014 Membership Drive. Celebrating 40 years of existence, NHBW, Inc. is currently accepting members to further exemplify their mission and achievements with 19 chapters in cities across the United States. NHBW, Inc. thrives on the work of its’ dedicated members, and has accomplished many notable achievements including the establishment of 28 “Reading for Life” rooms with free access to reading material, the development of T.O.P. (Teens Overcoming Pressure) a national effort to discourage teen dating violence, and building an increased awareness of mental health issues in the minority community.   Pictured left to right: National President Deborah Summers, Carol Gates, Debbie Bolden National President Deborah Summers is extremely excited about the membership drive, and involving more exemplary individuals in the organization and mission efforts. “Serving that mission has been an exciting journey for us because it is rooted in the belief that empowering and highlighting women help to make strong families. From strong empowered families come stellar communities, better schools, and a much better world in which to live,” said Summers. Benefits of Membership Include: * Educational Conferences and Seminars * Exclusive Networking and Social Events * Organizational Leadership Experience * Special Celebrations of the Achievements of Black Women * A Lifelong Sisterhood with women in your community and beyond! Upcoming special events include an October campaign to raise awareness on violence against women in the community. Coinciding with Domestic Violence Month, NHBW, Inc. will partner with a variety of organizations to carry out educational activities to raise awareness of domestic violence. On October 1st, NHBW, Inc. chapters across the country will wear purple acknowledging the start of Domestic Violence month. The organization is encouraging everyone, members or not, to join them to create awareness of this epidemic. The NHBW, Inc. is a member of the National Black United Federation of Charities. During the Combined Federation Campaign (CFC), please direct your donation to the National Hook-Up of Black Women, Inc., CFC #10457. To learn more about how to join NHBW Inc., or to start a chapter in your area, please visit our webpage at www.nhbwinc.com or email membership@nhbwinc.com PRESS CONTACT: Deborah Summers sumdeb@nhbw.org 773-667-7061 Press release courtesy of...

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